Encouraging women to #EMBRACEAMBITION
09 March 2017
The Tory Burch Foundation recently announced the launch of a global campaign, #EmbraceAmbition, coinciding with International Women’s Day and Women’s History Month, to encourage women to embrace ambition. The campaign was inspired by Tory’s personal experience as a woman and an entrepreneur, and aims to address the double standard that exists around ambition, which is often seen as a great attribute in men and as a negative one in women.
A cornerstone of the multifaceted campaign is a public service announcement (PSA) video celebrating ambition, and featuring celebrities and business leaders from diverse industries including entertainment (Gwyneth Paltrow, Julianne Moore, Kerry Washington, Chris Pine, Reese Witherspoon), fashion (Anna Wintour), sports (Billie Jean King, Gabby Douglas, Laila Ali), business (Eric Schmidt, Sheryl Sandberg, Anne Finucane), philanthropy (Melinda Gates) and more.
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