For the first time we get exclusive access into Asprey: jewellers to the Royal family since Queen Victoria’s reign. On one of London’s most prestigious streets stands a British institution that’s been trading its brand of luxury for over 230 years.
With exclusive access we’ll follow the fortunes of the staff, the store and its customers over one summer. This documentary will reveal the ups and the downs of a great British brand and deliver high drama, high society, and a fascinating insight into the world of über luxury.
Find out why they are popular with super-rich clientele whose desire for the finest quality along with a personalised service, which means that they are willing to pay a painfully high premium to buy into the brand.